GUESS, the denim-based lifestyle brand, announces that the company is embarking on a comprehensive collaboration with legendary DJ and producer Tiesto that will include a limited-edition capsule collection and branded performances around the world.
“When I first met Tiesto, I was really so impressed,” said Paul Marciano, CEO and Creative Director for GUESS? Inc. “We connected right away on both a personal and professional level. He is more than just a DJ – he is very multi-faceted and truly understands what it takes to build a brand. There is no better choice in music today to represent the free-spirited, adventurous and sexy GUESS lifestyle.”
“GUESS has been a pioneer in fashion for 30 years,” said Tiesto. “I’ve been a fan of the brand for a long time. It’s really an honor to have been selected to partner with them in such a global way. The opportunity to work with Paul Marciano and his company is truly invaluable as I continue to build my clothing brand, CLVB LIFE.”
Beginning in August, the Limited Edition Tiesto watch by GUESS, a new multi-functional style, will be available worldwide in GUESS stores and at department and specialty stores. The apparel collection will follow in October for women and men. The 22 piece line is inspired by the growing power of electronic music and lifestyle surrounding it in today’s pop culture. Included in the offering are skinny-fit jeans for men and women in black and indigo treatments with zipper detailing, graphic print T-shirts reminiscent of the digital light shows and video projections during a Tiesto performance, and leather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmed with the custom GUESS/Tiesto logo in black and electric blue.
Tiesto’s performances will span the globe beginning July 23rd in Ibiza continuing through 2013 and will include locations such as Paris, Milan, Las Vegas, Dubai and Sydney, among others.
A dedicated microsite, with the URL of tiesto.guess.com, will include product details, performance schedules, ecommerce and a global sweepstakes. Fans can join the conversation on Twitter using the hashtag #guesstiesto.